The purpose of this article is to
help understand how important Twitter is to your business
1 - You can never have enough followers and you can never respond fast enough when people
complain about anything you do. The hashtag #fail is used by anyone
to complain as Twitter is the new means of providing great customer
services. Twitter is also the new newservice for all kinds of
- You are measured by your customers, competitors, stakeholders and industry on the number of followers you have.
3 - Twitter gains you website
traffic and search engines page ranking. There is much debate about how Google, Bing and search
works with Twitter, however, Twitter posts can easily be used to send
followers to your blog, news, customer case studies, white papers and
other thought leadership on your website or other places. In
many surveys, 10-20% of website traffic comes via Twitter.
4 - Gaining followers is more
difficult as viewers don't always
5 - Twitter is not just
"do it once and you're done"
Twitter is a like a newsfeed
or "river stream" that follows 7x24 which means followers
may not see your posts. Like car insurance ads on TV run
over and over again a thousand times, the same can be done about
Twitter posts because there are also new users joining Twitter every day
6 - Twitter is about "keeping you top of mind
to keep you first in line in customer awareness." Since you do not often
know when a customer is ready to buy, then posting on Twitter keeps
them informed of what you are doing and keeps you on their mind when
they are ready to buy. Here is one example:
Hey #Boulder here is our
#phone #Ucoms special say you us on Twitter for 2:1 special.
- Twitter helps you gain brand, brand and thought leadership.
- Increasingly customers go to Twitter posts before going to website. Since Twitter contains new content customers
increasingly look at what you are "tooting" about as they
look at what you are all about.
- Twitter turns viewers into customers and 50% of users read/post via mobile, smartphones or tablets.
According to the survey, SMBs
that have followers on Twitter enjoyed sales increases and
endorsements. In particular, 72 percent of people are more likely to
buy from an SMB in the future if they have followed or interacted
with the business through Twitter.
Furthermore, 82 percent of
respondents are more likely to recommend an SMB if they have followed
the firm's Twitter account. In addition, 86 percent said they are
more likely to go to an SMB if it is recommended by a friend through
the social networking site. Click here for survey.
- Posting is also more complicated - Here are 10 surprising new Twitter stats to help you
reach more followers and click here for an article on using #hashtags and Golden
Rule for better tooting. In addition, click here for
another article on new stats for Twitter.
- Twitter is the fastest, best way to post promotions, press,
products, specials, buzz, events, reports, support issues and more as
well as provide "best in class" customer service.